WE PRESENT
About We Present

An invitation to the partners who sell the world's finest hotels every day

A seaplane arriving at an island resort
The Platform

An integrated platform, not a single event

WePresent by COATI is an integrated B2B platform that brings together exclusive destination experiences, professional networking, education, media exposure, PR, influencer marketing and strategic partnerships in one unique format.

It connects the key players in tourism, from travel professionals and tour operators to hotels, destinations, media, content creators and industry experts. Together, they create real value: greater destination and brand awareness, meaningful industry connections, media and digital exposure, sales growth, long-term partnerships, and measurable business results.

The Difference

What makes We Present different

We Present is not a traditional familiarisation trip. Unlike traditional FAM trips, where participants visit many hotels and locations in a short period of time and receive only a general impression, We Present focuses on deep product knowledge, destination immersion, meaningful professional experience, long-term cooperation and measurable results.

PaceTraditional FAM tripMany hotels and locations in a short periodWe PresentFewer partners, and real time with each one
DepthTraditional FAM tripA general impression of each propertyWe PresentDeep product knowledge and destination immersion
PreparationTraditional FAM tripParticipants arrive without a briefWe PresentParticipants are briefed in advance and understand the goals
OutcomeTraditional FAM tripGoodwill and general familiarityWe PresentMeasurable results, tracked and reported
Follow-throughTraditional FAM tripEnds when the trip endsWe PresentLong-term cooperation and partnerships

For participants

Deep immersion into the product and destination through a unique professional experience.

  • Direct communication with hotel representatives, resort teams, tourism boards and local partners.

  • Deep understanding of each product and destination, instead of a short visit to many locations.

  • More time to explore the concept, values, unique selling points and potential of each partner.

  • Experiencing the destination, not just visiting it.

  • Preparation before the trip: participants receive information and understand the goals of the project.

  • Professional meetings, workshops and brainstorming sessions.

  • Opportunities to create new ideas, content and promotion strategies.

  • Building new professional connections and long-term partnerships.

Participants do not simply visit a destination. They experience it, understand it, and return with knowledge, inspiration and the tools to promote it effectively to their audience and clients.

For hotels, resorts and destinations

Not just exposure. Guaranteed promotion, quality content and measurable business results.

  • A professional promotion platform focused on real results, not only a familiarisation trip.

  • Each partner receives an individual approach and promotion strategy.

  • Cooperation starts before the trip: goals, positioning and promotion opportunities are discussed in advance.

  • Participants arrive prepared, already understanding the product, its values and advantages.

  • The programme includes professional discussions, workshops and brainstorming sessions.

  • Partners receive deeper product awareness among participants.

What Partners Receive

Promotion as a process, not a visit

01Visibility

Destination & Brand Awareness

Raising visibility for destinations and hotel brands among the agents who sell them.

Media & Digital Exposure

Coverage, content and campaigns that extend each edition well beyond the trip itself.

02Relationships

Meaningful Industry Connections

Bringing together travel professionals, hoteliers, media and industry experts in one room.

Long-Term Partnerships

Relationships between agencies, hotels and destinations built to last beyond a single edition.

03Results

Sales Growth

Direct, first-hand product knowledge that agents convert into bookings.

Measurable Results

Outcomes tracked and reported, not just goodwill.

Hotels and destinations receive more than a traditional FAM trip. They receive a structured promotion process, professional content, qualified partners and measurable business results.

A private picnic set up on a sandbank
How It Works

How to take part

We Present is a merit-based programme: participation is driven by each agency's production, measured in the room-nights it delivers across the Russia and CIS market. Every edition brings a selected group of partners to a destination (the Maldives, Oman, Kenya and more) to experience its resorts first-hand and connect with the wider industry.

If you'd like to join a future edition, you can get in touch through this site. Our team reviews every enquiry and confirms the group for each programme as its destination and dates take shape. The website is both where the programme lives and where partners begin the conversation.

Selection Model

Merit-based, driven by room-nights

01

Production is tracked

COATI Global Sales Agency tracks room-nights delivered by each partner agency across the Russia/CIS market throughout the year.

02

Selection is merit-based

Top-producing agencies are prioritised for each edition, and you can register your interest directly through the site.

03

The group is confirmed

Once confirmed, the itinerary, resorts and event attendance are locked in, and the group experiences the destination together.

Benefits for Agents

“A chance to sell what you’ve actually seen.”

First-hand knowledge of the resorts you sell: not a brochure, the actual villa, the actual reef.

Direct access to resort partners and, where relevant, the destination's leading travel-trade event.

A recognised marker of production within the Coati partner network.

A curated, hosted experience: flights, transfers and the itinerary are handled end-to-end.